Tuesday, March 27th, 2018
“Nukeproof Tech ride wear- First look”
So what do Nukeproof know about kit?
To be honest we are just riders like you. But this was the starting point for our line, what do we as riders want? what are we missing from our current clothing and how can we create something that enhances our ride experience. Re branding others gear was an option, but then its not quite “Nukeproof”, Just producing a branded ride jersey again was also an option, but this time we wanted to offer something more. We’re nibbly people and like to have those touches that truly make our clothing “Nukeproof”.
In the team we are fortunate to have an experienced clothing designer and it’s been her job to lead this. But still it’s taken time to learn how to develop our own technical range from scratch. The dark art of finding the ride fit, sourcing and partnering with the best fabric mills to give us the high quality technical kit that we wanted to ride in. The graphics are also a challenge, some days you may just want a subtle riding top to blend into nature, other days we’re out between the tapes and being loud and proud! Nukeproof technical ride wear is designed exclusively by our team in Belfast to incorporate our “attitude”; gravity inspired products designed with purpose, designed by riders for riders.
Silicon grip panels to hold hydration packs in place in the rough stuff!
What ever your mountain bike style we have you covered, there is a collection for DH (Kashmir), Enduro/ All mountain (Nirvana) and trail (Blackline/ Outland).
Release date is due in May, so keep an eye out!
Media have already checked out the line at Bike Connections Winter earlier in the year, here is what they have said so far:
The range isn’t simply an open product with their logos printed on – the cut and shape of every panel have been designed from scratch. The clothes are mostly understated, incorporate lightweight and flexible materials, and have plenty of attention to detail.
Loads more reviews to come.
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