Jackson Davis rides Queenstown

Wednesday, May 23rd, 2018

“Spring 18 Ride Wear edit in Queenstown, New Zealand” 

The chase of the endless summer continues and with it a new career for Jackson Davis: modelling. 

The Queenstown area has developed a huge reputation around the world as New Zealand’s “adventure capital”. It is the perfect place for us Northern hemisphere-ers to escape the winter blues and ride some world class trails and get ready for the season ahead. It’s also the meeting point for the start of the Vanzac’s world tour. After an “impromptu” exit a year ago, the crew & Nukeproof athlete, and soon to be international male model, Jackson Davis managed to smuggle themselves back into town for another summer of shredding. With the awesome backdrop there, Nukeproof asked photographer Laurence CE (who was on a busman’s holiday exploring New Zealand) to meet up with Jacko to shoot a video and photos for Nukeproof’s new ride wear range.

Surprisingly, despite his rugged good looks; Jackson is a little short on modelling experience, but after a watch of Zoolander, tips from the Vanzac’s and an internet search for models, he had his pout dialled. The results were stunning (nothing to do with the beautiful South Island back drop)

Morning shoot to make the most of the epic scenery

Blackline Jersey in Blue

Queenstown was one amazing back drop for a shoot

 New Nirvana Jersey details; Silicon shoulder grippers on ultra hard wearing sleeves to stop your hydration packs from moving when riding


Hardtail hooning in the bike park in the Nirvana- Black Camo Jersey

Thank you Queenstown you were epic

Thank you to Jackson and Laurence Crossman Ems (Video edit & photos)

Follow Jackson on his life journey: @jacksondavis 

Check out our look book here for the new ride wear

Product listing page for the ride wear here 

Recent Posts