Adam Brayton is an out and out grafter (British Slang. a worker, especially a particularly industrious or dedicated worker). He’s been challenging the World Cup timesheets for over a decade, with British Championships and World Cup podiums to his name. He’s reached the top, but did it the hard way, as a “pro-vateer” (some good support, but minus the big race truck and luxuries of being on a team). Adam funds his races through several ways including, some top-quality sponsors, working as an electrician, selling branded “Gas-To-Merch” and his You Tube channel “Gas-To-Vlog”. If there is a harder working rider than Adam Brayton, we’d like to meet them.   

He’s one of the biggest ambassadors for his home region; Keswick, Lake District. Growing up in the mountains and rolling hills of the North Lakes sounds ideal for a World Cup rider. But there are tight restrictions on what you can ride and where in this national park. This is a mere “technicality” for Adam. Thinking outside the box, along with some friends manage to secure a private mountain to craft their very own dream tracks.

When we asked Adam to shoot an edit for the new Nukeproof Dissent Carbon, there was one caveat; We need to get Alex Rankin. Rankin is the man behind the legendary Sprung and Earthed series. His films brought the mid-00’s downhill and the mountain bike scene to the masses via an end of year VHS mash up of the year. For years Rankin, surfed couches, thumbed lifts and got up to no good all in the name of capturing the spirit of the sport via his own skate style. A young Brayton featured in Rankin’s Earthed 5, it was time to get the band back together, this time for a starring role.