Nuke Proof Industries, the brain child of founder John Muenzenmeyer, it started life in 1990 in the city of Grand Rapids, Michigan. As a passionate rider, John’s aim was to create desirable, innovative and reliable solutions to meet the demands of the emerging 90’s mountain bike market. Nuke Proof Industries was pioneering in its design with the use of exotic materials such as titanium and carbon fibre. They were best known for stunning high end carbon/aluminium hubs.
Nuke Proof Industries went on to produce titanium frames, carbon fibre handle bars and other innovative components, represented at races by athletes such as James Bethea, a local courier with an appetite for winning with a unique attitude to boot.
After the American bicycle boom of the 90’s, came a dramatic decline in the market and Nuke Proof Industries struggled to continue trading. In 2004 Northern Irish downhill racer and long term admirer of the brand, Michael Cowan, saw the chance to save the brand. He set about acquiring the trademarks with the aim to re-invigorate the iconic brand. A leading and influential mountain bike racer himself, Michael put in place a product development team of experienced and passionate riders.