“We’re super stoked to be able to serve US customers locally,” said Inga Kaufmann Director of Marketing Operations and US Brand Manager. “Our presence will be felt through our shops, our athletes, our demo events and our bike-obsessed staff. People will be able to touch and feel the bikes before buying and we’ll be able to react quicker to customer demands. We have built a great reputation in Europe and the UK through supporting racers, developing riders and investing in the community — we’re excited to do the same here.”

As we expands in the US market, it is interested in working with independent bike retailers to stock a increasing variety of the range. Prospective dealers can visit https://us.nukeproof.com/pages/dealer-locator to learn more. Initial offerings in the US include the majority of the bike line up including Giga, Mega, Scout and the Megawatt eMTB. On top of this, there will be a limited selection of our best selling components and accessories, Many of which are in-stock and ready to ship from our US warehouse right now.

While additional models and model specs will make their way into our new and ever expanding retail network and online throughout 2023.