Nukeproof-Sram Factory Racing



It’s time for a fresh look. Presenting; Nukeproof-Sram Factory Racing.


Whilst the team will look very different from the outside, we continue with our awesome rider line up of Sam Hill, Elliott Heap and Kelan Grant who will again focus on racing at the Enduro World Series. However, they will be joined by some incredible talent in the form of – Australian Dan Booker and Scottish talents Louise Ferguson and Corey Watson.

Nukeproof and are proud to step up to be a title sponsor of the team. Nukeproof-Sram Factory racing will be using components, clothing, and frames. Joining Nukeproof as title sponsors is long-term partner SRAM. SRAM have been a vital part of the teams World Championship success and we’re excited to develop our relationship and expand the support we offer each other.


“How good does the new team look? We hope you like the team bikes and look for 2022 as much as we do and can’t wait to show them to all the fans at the Enduro World Series, CrankWorx and select other events we’re attending in 2022.

Your support and encouragement for the riders never goes unnoticed and we look forward to meeting you if you drop by the new team pits to say hello. Sam, Elliott, Kelan, Louise, Dan and Corey are all really excited and motivated to get out there and back to racing as the 2022 season kicks off.

- Nigel Page, Nukeproof-Sram Factory Racing Team Manager

Sam Hill
Enduro World Series
Elliott Heap
Enduro World Series
Kelan Grant
Enduro World Series & E-EWS
Louise Ferguson
Dan Booker
Crankworx / EWS
Corey Watson
Enduro World Series  

“We are stoked to evolve our relationship with Nigel and the whole team. Simply put we’re stoked to go racing and work with some of the finest talents in the world. The Nukeproof-Sram Factory Racing Team is now a cocktail of talent Sam, Elliott and Kelan who are not only incredible athletes but great people to work with. We are really pleased to be able to expand the program and give opportunity to Dan, Corey and Louise to join the Factory Team on the world stage.

- David Zimberoff, VP of Marketing @ SRAM

We’re excited to continue our relationship with existing partners as well introduce some new ones:


  • Rockshox Suspension
  • Michelin tyres
  • 7iDP protection and helmets
  • Muc-Off cleaning and maintenance products
  • Wahoo Fitness
  • MRP chain devices
  • Camelbak hydration
  • RRP mud guards
  • Smith Goggles
  • Applied Nutrition to help the athletes out with all their dietary needs.



“Our athletes are a vital part of the development and growth of Nukeproof. Not only the products, but the brand itself. Expanding our support for the team is an opportunity for Nukeproof to continue to increase our global awareness as we look to expand our international distribution. Partnering with an SRAM as joint title sponsor is exciting prospect, and we look forward to seeing the results of this new relationship both on and off the track. Huge thanks to our designers- the new set up looks amazing; we can’t wait to see the team carry the Nukeproof name and colours at the races.”

- Rob Sherratt, Nukeproof Global Marketing Manager