Having fun on bikes, that’s why we all do it right?

It wouldn’t be presumptuous to say that female riders seem to have got it a little better when it comes to creating a community for riders to thrive in. Once you have unlocked the key to the mountain bike world there is a huge number of online forums/ groups providing great advice and mastering the art of organizing group ride outs together. Recent years have seen a hugely positive shift to the demographic at trailheads. Inspirational figures can now be found across all disciplines of the MTB world, from freeride to enduro to XC, all promoting this awesome sport. Safe to say more and more riders are finding the love of riding bikes and creating a community to ride together.

The Nukeproof brand over the years may, through no fault or chosen direction, be perceived as a more masculine focused brand. Our focus has always been to share our passion for bikes with customers. As the team has grown, we've always focused on ensuring the best person with a genuine passion joins the team, no matter what gender. The Nukeproof staff team now boasts a balanced female to male ratio creating more conversations around our female customers and their wants and needs.

The same attitude runs across our athletes too, our focus is not to support riders simply because they are Female. We want genuinely rad riders who can connect, engage and inspire riders from all walks of life. However, we're fortunate to support and work with some of the very best. In recent years we've noticed a natural growth in the Female following of the brand and wanted to celebrate this with a mini meet up of our own. A weekend to bring together a few of our athletes, customers and media to meet up to ride some incredible trails in the Wye Valley, UK and engage in some meaningful conversations to ensure we’re heading in the right direction.

Check out some of the good times had and bike checks from some of the girls who joined us below.

With a special thank you to WyeMTB for an epic day of guiding and Laurence Crossman-Emms for capuring the action.